Solution Ram Rod

Today I want to share with you something that happened recently, that quite frankly has left me angered. It is a practice that my team coined the “Solution Ram Rod”. It is the practice many underhanded technology companies use when they want to sell their client on a specific solution, regardless of the viability for their needs.

To give you some background, last week I was contacted by a technology company, asking if I was available to help them with a short term eCommerce project. As you know, we often do work for other technology companies, so I set up a call to discuss their needs. They have a client here in Delaware that is looking at eCommerce solutions, and retained the services of this group to help them complete their business analysis, prepare solution reviews, make a solid recommendation based upon their needs, and help with the implementation.

Since my company has worked with numerous eCommerce solutions, this was a project that was right up our alley. After a lengthy discussion, they asked if they could schedule a call with their “evaluator” to make sure this would be a good fit for the project. So, later on that day, this lady calls me from India to conduct her “evaluation”. Well, after 10 minutes on the phone with her, and all of the questions she was asking with regards to Magento Enterprise, I stopped her and asked if she was going to discuss other solutions. Her response was “I understand there are other solutions, though we want to recommend Magento Enterprise for this client, and want to make sure you know enough about the platform to make it stand out.”

I was stunned. Here is a company with a new client that has not conducted business on the internet before, and they want to recommend a solution that will cost the client a minimum of $15,550 in licensing fees right out of the gate.

I got off the phone with her, immediately called the project manager, and asked him if he could disclose some information, just to make sure we were on the same page. He said it depended on the questions, so I told him the primary one was “How many products does the client have?” He said “I believe a few hundred, though we haven’t gotten that far in the analysis.” So next came the obvious question: “Then why are you pushing Magento Enterprise?” His response was “They have both client and business facing needs, and Magento is what our people know.” At this point I was a little dumbfounded, so I asked the question that stood out in my head “If you have a staff that knows the system, why do you need me?”

Readers, the answer he gave me is one that drove home what I have preached about with regards to working with a company half a world away. He said “To be blunt, they are hesitant to work with an India based company, so we wanted a local American face there to work with them, and set their mind at ease about buying the solution we want to offer them.”

I said thanks for the info and hung up. The realization burning in my mind that all they cared about was selling the client exactly what they wanted to sell them at any cost, and in the process take more jobs away from Americans. It made me sick thinking about it.

If your company is getting ready to become a victim of these type of ram rod practices, stop before it is to late. I have seen way to many companies get sucked into this type of situation, and in the end it winds up costing them more than they ever imagined or budgeted for.

If you need help making a decision on a solution that is right for your business, we here at Delaware 302 can help. We will offer you honest unbiased advice, and help you choose the right solution that will not only fit your needs now, but one that can grow with your business.

Let’s build the future together.



The 302 Nation

It has been a while since I have posted a blog, due largely to all of the great activity that has been going on. The most important being my marriage to the love of my life, and my business partner, Andrea. It has been a whirlwind summer so far in our great little state of Delaware, and there is so much more to come.

Today I wanted to reflect back on the last year, since my company is coming up on the 1 year anniversary of our formation.  It has been a busy year for us, with the launch of our 302 store (, our 302 Beaches information site (, and the launch of our 302 Business Services (, which is geared to helping small businesses build their internet and social media presence.

302 Represent

We have also noticed a change in our state, and the way businesses and politicians are promoting themselves, since we launched Delaware 302 – using the state’s area code as the symbol of pride in our state. It is the one single thing all of us Delawareans have in common. It crosses age, race, religion, political party, creed, social status, and every other boundary that you can imagine. We all live in the 302. In essence, we are the 302 Nation.

This spirit has seemed to catch on recently, and is growing at an amazing pace. There was the launch of a new magazine recently called 302 Health, and one of our local papers launched a new section called 302 Do, which is a listing of events in our state.

Even the politicians and state offices are using 302 in their speeches and releases, with one of the most recent and notable quotes coming from Senator Brian Bushweller – “302 jobs in Kent County is a huge number”.¬†This quote was in a press release from the Delaware Tourism Office in regards to the new sports complex that is to be built in Kent County. 302 jobs was also mentioned earlier in the release:

“The Greater Dover Committee and Kent County Levy Court resubmitted their application before the Delaware Infrastructure Investment Committee Tuesday in Dover to have the complex built on a parcel of county-donated land near Frederica. Committee members stated that their application qualified for the New Jobs Infrastructure Fund because it created a projected economic impact of more than $18 million annually and the creation of 302 jobs in Kent County.”

We are ecstatic that such a simple concept for a standard of pride, conceived by a native born Delawarean, has become a rally point and sign of solidarity for Delaware. It binds us together, unites us under the 302 banner, and promotes us as a whole.

Are you part of the 302 Nation? Show your 302 Pride Delaware.