Helping Charities For The Right Reasons

Today I wanted to take a step back from discussions of technology, and the day to day life of a small business owner, and talk about something that is a core belief of mine, helping charities. For those of you that know me and my family, you know that we help raise money for the Delaware Breast Cancer Collation, help with food collections for the Delaware Food Bank, support Relay for Life, and participate in multiple MS Society walks. We have had friends and family that these organizations have helped over the years, so it is only right that we do what we can to help them reach out and help more people.

In the aftermath of hurricane Sandy, our eyes were opened to a larger community of organizations and charities we never knew about. We also came to learn quickly that many of them struggle on a daily basis to not just help others, but to keep their doors open. The realization hit while we were talking to them, that while many people are quick to help in the event of a large natural disaster, many of these groups get forgotten in the normal day to day lives of people.

Given the philanthropic spirit that we embrace, we set out to figure out a way to help raise awareness for these organizations and charities. Then the idea came, quite by accident, on a call with my brother. He literally gave me the foundation to build a system tied together with an awareness campaign, that can help charities and organizations of any size.

Now of course the argument that immediately got put on the table was that there are companies out there already that do this. After some in-depth research, and discussions with groups that these companies help, we learned that the charities get very little of the money these companies raise. For example, less than 20 cents of every dollar raised by the fundraising company for the US Veterans Association actually goes to help our Veterans, they keep the rest for “administration and operating expenses”.  The very people that put their lives on the line to help keep our country free see almost nothing. This very practice is why many people have been turned off to making donations to these organizations.

So what makes what we are getting ready to launch any different from these other companies? The answer is simple, the new business we are launching, will to do this as a non-profit entity itself.

We firmly believe that charity is just that, charity. We set out to help others, and wanted everything done for the right reasons, not for monetary reasons.

Stay tuned for the announcement of our launch. Let’s build the future together.