What Is Success?

Today I want to touch on a subject that is one of those that has led to many hours of controversial debate and conversation, no matter what circle you travel in. It is the subject of what makes a person or business successful.

The reason why it has the potential to be one of the most controversial topics to discuss, is for the simple fact that it is driven by what a person’s personal idea of success is. Every person has their own viewpoint, and many times it is influenced by the way their were raised.

So what exactly is success? According to the dictionary, success is: “the favorable or prosperous termination of attempts or endeavors; the accomplishment of one’s goals”. It also says that it is: “the attainment of wealth, position, honors, or the like.” Again, even with the definitions, it is not a cut and dry answer.

So, now I want to tell you a story about my great grandfather. He owned a bakery in Philadelphia in the early 1900’s, near the Germantown area of the city.  It was not a huge bakery, though he provided bread and rolls to most of the restaurants in the area, and everyone in the local community went to him for their baked goods. He was an energetic person, and very involved in the community.

During the depression, when many people found themselves out of work, and families were scraping what little they had together to eat, my great grandfather opened the back door of his bakery and proceeded to hand out hundreds of loaves of bread to these families on a daily basis. He encouraged other businesses in the area to do the same, and became the voice of the community to unite them “as one family”.

When he passed away in the 1950’s, the entire community was in mourning. The church was standing room only for the funeral, and hundreds of people stood outside during the service. The procession from the church to the cemetery afterwards stretched for at least a mile.

My great grandfather was not a rich man when he passed away, nor was he some high ranking dignitary. He was an immigrant that came to this country, started a family, built a business, and loved and cared for his neighbors. His success can be measured by the good he did for others.

As small business owners, we can learn a valuable lesson from this. The foundation of what makes us successful starts in our own community. From the way we treat our customers, to giving back to help out a cause, to how we are involved in making our community a better place.

At Delaware 302, we firmly believe in giving back to the community. We are currently supporters of 2 Delaware charities, and are always looking for ways to help out where and when we can. We also have something great in the works to be able to extend that reach and do more.

Is your business ready for success?

Let’s build the future together.

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About delaware302
Delaware 302 is more than an online clothing store. It's about giving Delawareans a way to express their pride about being from, or even just living in, the First State. Whether you're wearing it or displaying it on your vehicle - let the world see you are Delaware proud. But you don't have to be born here to "represent" the 302.

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