The Art of Illusion

Have any of you ever watched a magic show, and sat there in awe as the magician preforms all of these great magical feats? The magician slowly builds up the anticipation, until the grand finale, when the entire audience is at the edge of their seats watching. Then the show is over and the lights come up. People start to leave, and the air is buzzing with conversation about what they witnessed. These people will swear that this is the greatest magician they have ever seen.

Many web development companies do the same type of magic act with their clients. They bring the client in, show them the best examples of their work, and build the excitement and hype. The client gets drawn in, and starts to believe that no other company can do the same thing for them. Once the development company has them hooked, they know that they can get the full allotted budget the company has.

The truth is, that what you are getting sold is pretty much all an illusion.

On one side, you have the development companies that aside from the design of your site, use free one size fits all platforms to put it on. All of the “special features” that are charged for, are no more than widgets that they have gotten for free, or paid a nominal fee to use. The justification is that you are paying for the “development expertise”. Don’t be fooled by that smoke and mirrors trick either. Many of these companies hire kids out of college, because they work cheap.

On the other side, you have the companies that sell the products and services of another development company, and make it sound like it is theirs. They build the illusion that you the customer are getting one total solution company, when in fact it is multiple companies that are doing the work. The customer usually pays more too, since there is always a markup.

So how is it that the businesses get sucked into this great magic act, and don’t see the mirrors or wires? The answer is simple. Building a web site is probably one of the most grueling processes a business can go through. I had a client of ours tell me: “It is like writing a business plan.”

So what makes my business different from the rest you might be asking? The answer to that comes in two parts, and is easy to answer.

First our core beliefs are different. At Delaware 302 we work with our clients to build a complete solution that works with their business. We believe in total transparency, and in offering our solutions at an affordable rate. We will never sell you something you don’t need.

The second part to this answer, is our technology. Our core system, the 302 engine, is a module based system that has been designed to grow with the business. It was built by us using the latest in technology, and for each build, we customize the system to meet the needs of our clients, without forcing them to use something “as is”.

Contact us today, and let’s build the future together.


About delaware302
Delaware 302 is more than an online clothing store. It's about giving Delawareans a way to express their pride about being from, or even just living in, the First State. Whether you're wearing it or displaying it on your vehicle - let the world see you are Delaware proud. But you don't have to be born here to "represent" the 302.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: