The Right Blend

I recently went to the new coffee house that opened up in our area. I had heard from a few people that the coffee was really good, the atmosphere was inviting, and that it is a good place to relax and socialize. When I walked up to the counter, I noticed that there were over a dozen blends of coffee for me to choose from. As I read the tags for each, trying to decide which one would appeal to my taste buds that day, the young lady behind the counter came over, said good morning, asked me if I had any questions. I said good morning back to her, thought about it for a moment, told her that I was leaning towards something smooth and flavorful, and asked what would she recommend. She told me that either the Caribbean or Morning blend would be a good choice. I went with the Caribbean blend.

As I sat back in one of the chairs to relax and enjoy my coffee, the owner of the shop came over to say good morning, and to see if there was anything else I needed. I said good morning back, that I was good for now, and thanked him for asking. As I sipped on my coffee, I started to reflect on the superior level of customer service that both the owner and his employee exhibited. They made sure I felt welcomed, answered any questions I had, and made me feel like I mattered as a customer. Something, I am sad to say, that has become a forgotten art at many places.

As I sat and savored my coffee, which was an excellent recommendation, I noticed the shop was empty except for me. Looking at the clock, it dawned on me that at this time of the morning there should be more people, since the coffee shop had an excellent location. Then the realization hit me that I had never seen any advertisements for this shop. Everything I knew about it had come from word of mouth.

So what happens when you own a business, have a good product, solid customer service, and customers that tell everyone how good your product is, yet are struggling to get your name out there and build your business? It would seem that you have all of the ingredients to be successful, or do you?

The truth of the matter is that many small businesses struggle to find the right blend of of marketing and advertising that works for their business. Many of these places don’t have a web site, are not engaged in social media, or take advantage of targeted advertising for their area. In other cases they contract with companies to help them that have no understanding, or desire to understand their business, and try to sell them on advertising packages that reach everyone except for their local market. On the flip side, while the grass roots “word of mouth” approach is great for building your local client base, without the vehicle in place to help promote that, it is a long drawn out struggle.

So what is the answer? Just like the coffee shop, with the various blends of coffee, you need to find the right blend that works for your business.

As a small business ourselves we understand the challenge this can present. So, if you need help finding the right blend that works for your business, contact us, we are here to help.


About delaware302
Delaware 302 is more than an online clothing store. It's about giving Delawareans a way to express their pride about being from, or even just living in, the First State. Whether you're wearing it or displaying it on your vehicle - let the world see you are Delaware proud. But you don't have to be born here to "represent" the 302.

One Response to The Right Blend

  1. Juliet says:

    Wonderful. I agree.

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