Summer Exodus

That magical time of year is fast approaching for the beach businesses of southern Delaware. The time when people pack up their cars and flood into the towns to soak up the sun, have fun, shop, and eat. That time is Summer. The small window of opportunity for these businesses to make the sales that will carry them through till the next year, and keep their business alive.

While there are a number of these businesses that stay open all year round, a large majority close down once the summer season is over. I have walked down the streets of these Delaware beach towns and stared at the dark buildings, locked up and dormant during the off season. The sleeping towns that are like a bear in hibernation, waiting for the warmer weather and the visitors to start arriving to open their eyes, stretch out their inviting arms, and embrace that glorious experience of summer fun.

With the unseasonably warm weather we have been experiencing, many businesses have started to open for the weekends, to welcome those that have started to venture out to enjoy this weather. A large part of these businesses that are trying to take advantage of the warmth, and open early, is also due to the economy. Last summer started off with a bang on Memorial Day weekend, with record numbers of people pouring into the beaches, and then like a summer thunderstorm, it passed quickly, and the impact was noticeable and felt almost immediately.

The hope that rose up within these business owners, that this was going to be the summer to make up for the economic hard times of the past few years, was quickly quelled. As the numbers through June declined, with only a moderate spike during the 4th of July weekend, it became apparent quickly that the hardship was not over yet.

As Labor Day weekend came and went, and summer was considered officially over, the beach goers poured out of the towns, like the mass exodus of the Israelites out of Egypt. In the wake of their departure, and as the dust started to settle once again, the business owners surveyed the aftermath, tightened their belts, and built up hope that next year would be better.

What many of these businesses fail to do though, is take advantage of the potential sales that they can have all year long. Many of these businesses don’t have a functional on-line store, or even a web site at all. They don’t push the social media, or ask customers if they want to join a mailing list. They close the doors at the end of summer, and loose the potential sales that they could get. They have become locked in the out of sight, out of mind mentality.

There is so much more that these businesses can do to keep growing all year long, and in bringing the business back in the door during the summer season. Just because the people leave, doesn’t mean your business should close.

Ask yourself, isn’t it time for your business to stop the summer exodus?

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About delaware302
Delaware 302 is more than an online clothing store. It's about giving Delawareans a way to express their pride about being from, or even just living in, the First State. Whether you're wearing it or displaying it on your vehicle - let the world see you are Delaware proud. But you don't have to be born here to "represent" the 302.

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