Helping Hand

In following with the theme of my last post, I wanted to share a story with you. It is about a fellow Delaware business owner, who I had the unique pleasure of helping to migrate her store over to a new solutions provider.

This particular business has a very large on-line store, with close to 5,000 products in their catalog. The market they service is not a large one, though there are many competitors that she is up against with her business. The provider she was using had a very nice system, though it had fallen way behind the times. With all of the changes being made with regards to the search engines, Google Products, the infusion of social media, and so on, she found her site visits, and sales, were on a rapid downward slide.

In her absolute frustration over all of this, and the lack of response on the part of the provider to her needs, along with the owner of that company telling her point blank “We have no contract, I am not obligated to provide anything”, she made the decision to move her store. This seemed to be an insurmountable task though, due in large part to the fact she couldn’t extract all of her information from the store she was using. The solutions provider had made sure that once the information went in, only they could get it out.

She eagerly went to work though, along with her employees, building a brand new store from the ground up. Using the import system of the solution she decided to go with, she created massive Excel files to lay out the framework for the products and options, and product by product they manually typed in descriptions, keywords, and uploaded images.

About a month into the process though, she realized she was in way over her head with this. There were large holes of information that she needed to have in the system to make it as robust as possible: from Google Product codes, to image tagging, to chart inclusions, to the layout, and about a dozen other items,  it seemed like she was almost back to square one. This is when she called me and said “HELP!”

Knowing her sales had slowed down to a trickle due to massive problems with her current provider, and that time was of the essence, and critical to the continuation of her business, I immediately dove in to help. Using the wealth of experience I had gained in the last 14 years of working in the technology industry, specifically my in-depth knowledge of data manipulation, design, search engine marketing, and ecommerce, I was able to quickly fill in all of the holes and have her store ready to launch within 30 days.

As business owners, many times we get a superman complex, and believe that we can do everything ourselves. I know I am guilty of this. In the end though, when it comes down to mission critical needs for your business, don’t be afraid to reach out for assistance because of past bad experiences. There are many reputable businesses and resources out there that can help you achieve your goals.  Asking for help doesn’t make you weak; in fact it makes you business savy.  Remember, everyone can use a helping hand every once in a while.


About delaware302
Delaware 302 is more than an online clothing store. It's about giving Delawareans a way to express their pride about being from, or even just living in, the First State. Whether you're wearing it or displaying it on your vehicle - let the world see you are Delaware proud. But you don't have to be born here to "represent" the 302.

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