A Business Is Born

Have you ever sat watching television, and noticed all of the commercials that seem to consume a portion of the show you are watching, pausing your viewing pleasure with the endless promotion of products or services? Or how about flipping the channels late at night or the early morning, and find most of the channels have one infomercial or another one running?

Then there is the Super Bowl, with the hype that is raised around the commercials that are going to be running, an extreme commercial competition that goes as far as letting people go on-line and vote for their favorite commercials, and even watch their favorite ones over and over again.

While all of this may seem like an endless barrage of information and marketing hoopla, let’s take a step back and look at the core behind all of this. These are companies that are using one of the most influential advertising mediums available to pass on information about their products and services. The very products or services that are the core behind their business, and the growth of an idea from which their businesses were actually born.

The largest growing segment in the business world today is the small business owner, those with the entrepreneurial spirit that have an idea for a product of service, and decided to move forward with it and build a business from it. While many people scoff at this, and hold on to that old school mentality of having a consistent paycheck and putting your responsibilities before your dreams, it is these dreams that have built the very companies that these people get their paychecks from.

Take for example Microsoft and Apple which both started in garages, or FaceBook which was born in a dorm room, the same as Google. What if Henry Ford decided not to build the Model T, or if Alexander Graham Bell decided not to build the first practical telephone. Or even right here in Delaware, what if  Perdue didn’t have his passion to produce a better chicken for consumers to eat, or what if the DuPont family didn’t emigrate to the US in 1800 and start a gun powder manufacturing company, that later evolved into one of the largest chemical and product manufactures in the world.

In Governor Markell’s weekly message on February 10th, he said ” Our state is full of so many active and budding entrepreneurs.  Whether as a government committed to creating a climate for success or as individual consumers committed to supporting small businesses with how and what we buy, we need to support small businesses and their entrepreneurial spirit  as we work together to keep Delaware moving forward.”

All it takes is an idea and a belief that what you want to create or offer is something that has the ability to be great. You are one idea away from your business being born.

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About delaware302
Delaware 302 is more than an online clothing store. It's about giving Delawareans a way to express their pride about being from, or even just living in, the First State. Whether you're wearing it or displaying it on your vehicle - let the world see you are Delaware proud. But you don't have to be born here to "represent" the 302.

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