The Silver Bullet

With the ever growing pull towards using social media, from both personal to business use, many people and companies find themselves scrambling to jump on the train before it leaves the station without them. This has breed a new and rapidly growing segment of the technology industry, that have now termed themselves as the “Social Media Experts”.

The reality is that social media, and the messages you try to push out using it, are as unique as the company that you run. There is no real magic formula, or a one size fits all solution. In the beginning, when you are just starting out, it is a lot of hit or miss, and trial and error, until you find the right combination of what to say and when to say it. It is checking to see what gets the greatest response, knowing when your potential clients “generally” will be on-line, and tracking stats on your site that help you build the big picture.

With the massive growth of companies using Twitter, and knowing that you are limited to 140 characters to get your message across, each message that you post should be a silver bullet that will grab a users attention and spur them on to want to know more. This single shot of information is your chance to engage and start a conversation, and also has the potential to have others pass along your message.

This is not only true for Twitter, but FaceBook as well. The information that you put on your FaceBook page should be clear and concise. It should have enough detail to give the who, what, where, when, or how, without going on endlessly to where the user needs to click the little “See More” link. And one of the biggest taboos, which will cause a user to unlike your page almost as quickly as they click like, is to repeat the same information over and over again. It doesn’t matter if you change the wording around, the message is ultimately still the same. Use the same principal that you would with Twitter, fire off unique silver bullets of information, and keep them coming back.

With regards to using LinkedIn, which is another growing segment of the social media picture, as a business you should leave this for your marketing message. This is your avenue to connect with other businesses, and similar groups along the same business line that you are in. This is currently the professional playground, with most of the individual users using it as their on-line resume.

While this is all a lot to take in, and for those new to this playground, somewhat overwhelming, it comes down to taking your time and moving at a pace you feel comfortable with.

Remember, this is Social Media, not a Social Nightmare.


About delaware302
Delaware 302 is more than an online clothing store. It's about giving Delawareans a way to express their pride about being from, or even just living in, the First State. Whether you're wearing it or displaying it on your vehicle - let the world see you are Delaware proud. But you don't have to be born here to "represent" the 302.

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