Find Your Voice

I recently attended the Southern Delaware Social Media 101 Workshop held in Lewes, De. It was a fantastic workshop with a great lineup of speakers. The main message that came across was to engage your audience, and to start a conversation. While this sounds easy enough to do, the reality is that many businesses don’t know where to start. I heard the question posed numerous time “How do I do this?” The simplest of answers is to find your voice. Look at your products and services, and tell your audience, your potential customers, what it is you do, offer, or can do for them.

While it may seem like a daunting task, and many are timid about jumping in and powering forward full tilt, it is not as gigantic an effort as many make it out to be. To get started ask yourself a few simple questions: Why did you start your business? What is it about you and your business that is unique? What sets your products or services apart from the rest?

Once you have all of this together build your message. This is your lead in. This is the start of using your voice to engage others in conversation. Like the saying: From small beginnings come great things.

In doing this, your passion about what you offer or do will start to shine through. It will engulf others, and like wild fire, start to spread. While it may not happen overnight, your effort and perseverance will start to pay off. This breeds a sense of accomplishment, and gives us the power to keep moving forward and growing.

It all starts with using your voice.

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About delaware302
Delaware 302 is more than an online clothing store. It's about giving Delawareans a way to express their pride about being from, or even just living in, the First State. Whether you're wearing it or displaying it on your vehicle - let the world see you are Delaware proud. But you don't have to be born here to "represent" the 302.

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